According to Forbes, the CBD business might be worth $20 billion by 2024, which is fantastic news for cannabis entrepreneurs. However, as a result of the increase, there is increased competition.
More products will become available as the CBD market grows. As a result of this increase, your CBD and goods must stand out among your competition. This is when a decent CBD label can come in handy. Proper packaging can make the difference between your product being simply another shelf item or a huge success. During the procedure, however, it’s possible to commit a few major label blunders. Here are four challenges to avoid while creating CBF labels.
What makes CBD labeling difficult is that the federal government isn’t entirely clear on the exact rules for these items. However, it’s a good idea to include the following information to ensure that your audience is well-informed.
- The amount of CBD in each serving that is active
- All components are listed on a supplement fact panel.
- Weight (net)
- The name of the manufacturer or distributor
- It doesn’t matter if the CBD is full spectrum, broad spectrum, or isolated.
- A batch or date code is a code that indicates when something happened.
- Use of the suggested product
Of course, your labeling needs could include more than that. Depending on how you define CBD products, you may need to provide more information. For example, a food product needs to follow the regulations found in the FDA Food Labeling Guide. A healthy and beautiful product, on the other hand, must follow the FDA’s cosmetic labeling guidelines. After you’ve determined how your product is categorized, you can use those labeling requirements to apply to your product, as well as include general CBD compliance information.
Certain CBD Labels Deal with Font Issues
When the type on your CBD labels is incorrect, it’s difficult to communicate the message of your product. Any product might be hampered by text and typeface difficulties. A bad typeface on a CBD label can not only obscure the look of the label, but it can also get you into legal issues.
When dealing with FDA or other government-mandated labeling standards, there are times when you must utilize a specific font size or style. It’s best to follow these principles in order to ensure that certain details are easily seen. They may not, however, be as straightforward as sticking to a specific font size.
For information panels, for example, the FDA requires labels to use a print or type size that is prominent, conspicuous, and easy to read. Seems simple right? Just wait, there’s more! Labels should also be “at least one sixteenth (1/16) inch in height based on the lower case letter ‘o, according to the labeling guide, unless otherwise specified in the case of “very small food packages as discussed in 21 CFR 101.2(c) & (f).” Finding the exact type rules for your exact product may require some digging, but it’s still preferable to having a federal agency seize your products and fine you for incorrect labeling.
There are times when the type used isn’t a legal concern, but it does cause certain design problems. This is particularly problematic for CBD products marketed in small containers with only a few inches of labeling space. At this stage, you’ll need to strike a balance between compliance and design to come up with a typography compromise that shows your brand without being cluttered or uninteresting. Despite the little area available, Limitless’ design establishes a distinct identity with visible writing, all while adhering to standards.
Other CBD Labels Get Caught Making Health Claims
Although there is numerous research that claims CBD has major health advantages, there isn’t enough evidence to persuade the FDA. Making a health claim on a label for any product is difficult due to the amount of documentation required. It’s practically impossible with CBD products.
The FDA’s current position is that many unsolved issues concerning the science, safety, and quality of CBD-containing products exist. Because of this, CBD is not recognised as a dietary supplement or as a substance that can help prevent, diagnose, treat, or cure serious conditions under federal law. Only one prescription CBD product that has been approved to treat uncommon kinds of epilepsy is an exception.
Aside from that one-of-a-kind breakthrough, the FDA will scrutinize CBD labeling that make health claims concerning cancer, diabetes, Alzheimer’s disease, or any other disease. As a result, if you wish to avoid legal action, it’s best to avoid making these promises on your package at all.
However, just because health claims are risky doesn’t mean you can’t highlight other advantages. For example, stating that your product is organic, GMO-free, or something similar is perfectly acceptable as long as your product complies with the legal criteria for such phrases.
They Showcase CBD Too Much
As previously said, the CBD market is now booming. As a result, a large number of new customers are looking for the best CBD product for them. If your product satisfies their demands, that increase in potential buyers is fantastic. You must, however, ensure that your customers perceive you as more than simply another CBD product.
While a huge CBD on the front of your product may draw attention, there’s something to be said about subtlety. What’s to stop a customer who just knows you as that CBD product I use from perceiving you as interchangeable if a bigger, nicer CBD product appears? Instead, concentrate on designing your CBD label to promote your business and build a relationship with your target audience. This gives you a name, and it’s simpler to build brand loyalty if customers remember you as “ABC CBD” rather than that green bottle with the CBD sticker on it.
Invest in High-Quality CBD Labels for Your Products
In the battle for CBD supremacy, products with the best labels have a significant advantage. This is why investing in professionally made, personalized product labels may assist your goods in expressing your story and building a loyal following.
We have the digital printing equipment and expertise at Mosaic Vision to design beautiful CBD labels for your products. We collaborate with you to determine the appropriate materials and printing capabilities to satisfy your performance and budgetary requirements while maintaining a stylish appearance. We may even suggest you to our designer directory if you need someone to help you balance the creative and legal components of your label design.