If you manage a business where customers request takeout or delivery, you must use high-quality, uniform packaging. However, it’s easy to ignore an important aspect of delivery and takeout – the food label.
These markers, whether you name them labels or stickers, can make a big difference in your business. Here are three compelling reasons to purchase food labels for takeout and delivery orders.
Food labels can be quite informative
For both you and your customers, a good label provides a blank canvas for potential information. A single sticker allows you to easily transmit important business information with each container – and in a professional, appealing manner. For instance, your consumers might find the following information useful:
- Restaurant work hour
- Contact information
- Website
- Pages on social media
- Addresses (if applicable)
Even if you’ve already completed a transaction, it’s a good idea to remind clients how and where they may contact you for their next order after an order. A new consumer who had no idea they could follow you on social media or that you have a location near their mother’s house would find the information listed valuable.
Stickers can enable you to share information that is unique to each order, in addition to details like your phone number. A blank spot on a takeaway label can easily be made for useful elements that would improve a customer’s experience.
A customer with a large order, for example, would likely appreciate it if each container had a sticker that indicated what was in it and when it was packaged. Sure, you could put it on the box itself, but labels appear more professional and are a fantastic opportunity to integrate premium branding.
Extra Marketing Opportunities Can Be Found on Food Labels
Let’s talk about one of the most important advantages of a good restaurant sticker: branding. Every container for takeaway or delivery is a marketing opportunity.
Takeout and delivery labels are great places to include your logo, color schemes, and other information that will appeal to customers. Any organization may use a dull white sticker on a product and call it good. Only you have the ability to brand each order and get people excited before they open the box.
Another advantage of using customized takeout labels is that it aids in the creation of a consistent image for your company. Unified presentation is important for a company, from takeout containers to menu options and advertising. So, how large is it?
According to one study, presenting a brand consistently can help improve sales by 33%, thus investing in branded container labels may be a better financial investment than you think. In fact, loyal consumers may welcome an extra sticker or two in their luggage — it never hurts to have your brand appear in unexpected locations.
Food labels improve food safety
An excellent sticker offer is more than just attractive and informative. For delivery and takeaway orders, restaurant labels can act as tamper evident seals. A simple cover over a container’s flap can help secure food from dishonest delivery drivers.
With more consumers using delivery services like DoorDash and Uber Eats, this is an important safety feature, especially since a 2019 research by U.S. Foods found that 28% of deliverers acknowledged stealing food from an order.
Even if you don’t use outside delivery services and trust your employees, most clients enjoy a simple evident seal. According to the same poll, 85 percent of Americans want restaurants to employ some kind of seal to protect their food. A simple seal may provide your customers with peace of mind, which is something you can’t buy.
How to Maximize the Use of Takeout and Delivery Stickers
A single sticker can make a significant difference in your packing. Of course, this does not indicate that your restaurant must use generic labels. Every takeout or delivery label is an opportunity to educate and wow your customers, so make the most of these small marketing tools.
We can help you improve your labels without breaking the budget at Mosaic Vision. If you really want to wow your customers, we can laminate your packaging to protect your artwork while also adding a textured accent.
We can also use variable data printing technology to spice up your sticker game by changing key components of your labels, such as different food items, slogans, or even photographs of your other menu options.
Whatever path you choose, our professionals can assist you in purchasing beautiful food labels for your to-go orders. Even more, our digital printing technology enables you to purchase modest quantities of labels without losing quality or order flexibility.
Are you ready to enhance your takeout and delivery game?
To learn more about how we can help you optimize your packaging, contact one of our experts now.
For further details
Please contact Mosaic Vision if you have any questions about Takeout and Order Confirmation Food Labels for any product. Send us an email at info@mosaic-vision.net or give us a call at +92 324 8473731.We offer free packaging design ideas and do not charge for delivery anywhere in the United States.