Consumers nowadays go towards brands they can trust. According to Inc., “73 percent of consumers believe they’re prepared to pay more for a product that guarantees 100% transparency,” according to a research on food companies. Your product may become simply another replaceable commodity on the shelf if it lacks that sense of transparency.
So, how can a business establish a relationship with clients that goes beyond fundamental requirements? A good product label can help you create an open, honest relationship between your product and the consumer, as proper packaging allows you to set the stage for your brand. Here are a few ways you may use product labels and other packaging to promote brand transparency.
Demonstrate what you’re made of.
Everyone enjoys a good origin story, even when it comes to the products they purchase. Make use of your packaging to highlight the ingredients in the products you sell.
If you make specialty dishes or drinks, you must be very transparent about the ingredients. Make certain that your product’s label and other packaging reflect the fact that it is all-natural or organic. If you’re making a lip balm with locally sourced, natural ingredients, include these details in your label design.
Forbes reports that 88 percent of Americans prefer brands that make them feel more environmentally conscious and ethical.
Even if you are unable to mention all-natural ingredients or other benefits on your labels, you can still use them to provide customers with a realistic idea of what is inside. When a customer buys your product, they expect it to live up to the promises made on the packaging. Nobody wants to feel cheated – or worse, tricked – as a result of a mislabeled product or missing information.
In a variety of ways, you can be truthful about what customers should expect. The goal is to prevent such misunderstandings from occurring. Assume you’re selling CBD candy in the legally required transparent containers.
Customers may have different expectations for how long the gummies will last or how large they will be. To address this, consider including a to-scale illustration or photo of your product on the box or label, as well as a more visible indication of the number of gummies in a container. Small changes to your label, such as this one, may help your brand appear more clear about its products.
Transparent Labels and Containers Provide Clarity
A curious buyer can learn a lot from to-scale photographs and product descriptions, but showing them what’s inside is sometimes the best way to be transparent. View-through labels and packaging raise the bar for product transparency, allowing the entire world – or at least everyone in the vicinity – to see your product in all its glory.
More than only your products should be discussed
Transparency goes beyond the products you’re trying to sell. Being open and honest with your potential customers entails providing information on the who and what behind the products.
A brand is more than just a product. There’s a whole story behind those things, beginning with the people who founded the company and what they stand for. Sharing these motivations, whether it’s a particular value system or ambitions, can help customers develop an appreciation for your company that goes beyond what they buy.
Your packaging can help to represent these principles or give each product a distinct personality. Do you have any background information on how this product came to be? Put a note on your label about it.
Do you take pride in the ability of your company to operate in a sustainable manner? On recyclable packaging, this fact should be prominently displayed. Are you a small company with a few hardworking employees? Allow customers to meet the people who make the products. Customers appreciate having a reason to be concerned about the products they purchase, so don’t be afraid to overshare.
Invest in high-quality labels that will help you promote your products.
The packaging of your brand says a lot about it. Each design decision has an impact on how you sell your products to the general public. Working with a label printing company that can capture your intended style is therefore critical to ensuring that your items make a good first impression.
Mosaic Vision has the experts and technology to help you communicate the right message to your customers. We collaborate with you to get the most out of your design, whether you need a clear label or something else. Contact us today to collaborate on your next label printing project.